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Settler’s Spirits join the Santos Down Under pelaton as presenting sponsor of DeTours

October 24, 2019

Settler’s Spirits join the Santos Down Under pelaton as presenting sponsor of DeTours


Leading the way in the Australian gin movement, Settler’s Spirits has boldly pulled ahead of the pack by signing on as a sponsor of the 2020 Santos Tour Down Under. In an exciting move, Settlers will present the DeTours program at the 2020 Santos Tour Down Under event.

This world-class event and our handcrafted gin brand share much in common. Both South Australian born and bred, with roots in the stunning McLaren Vale region, and are celebrated internationally. Cycling has long been in owner Rowland's blood, as his father Cyril Short was a talented and competitive cyclist in the 1940's known as the King of the Mountains, and his mother Zeta Williams, was the first woman chair of the South Australian League of Wheelmen.  It was this affinity with the sport and these collision of synergies that lead Settlers to join the Santos Tour Down Under team and ride tandem!

Rowland Short, person at the helm of the handcrafted and now highly successful gin brand, said of the partnership, “We are very excited to be a part of an internationally recognised and highly successful event like the Santos Tour Down Under. Like the Settlers Spirits brand and products, this world class event provides the South Australian public with a first class and highly enjoyable experience, catering for a wide variety of people with a number of different events, and acts to showcase the very best this state has to offer. We felt the DeTours Program, which will visit our Distillery Door on the final stage (6) of the event for a personalised Settlers Spirits gin experience, was the perfect opportunity to be a part of something that we share a number of qualities with including: unique, exceptional, handcrafted, South Australian, adventurous, refreshing!’

The DeTours program is offered on Stage, 1, 2 and 6 of the event and is usually a sell out ticket. A unique way to experience both the excitement of the race and the region that it journeys through, DeTours brings friends, food, wine and now Settlers Spirits gin together as part of the Santos Tour Down Under overall program, and is a full day of action filled with tastings, behind-the-scenes experiences of the race, and scrumptious food all complimented by with fantastic viewing of the race!

The DeTours program will visit the Settlers Spirits distillery Door on Jan 26th - the final stage of the Santos Tour Down Under. Particpants will be treated to a presonalised gin flight experience.

For more information about the DeTours program click here.